Estimating Guidelines for Flooring Pros | Measure Square https://measuresquare.com/category/best-practices/ Thu, 25 Sep 2025 16:45:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://measuresquare.com/wp-content/uploads/2024/01/cropped-favicon-32x32.jpg Estimating Guidelines for Flooring Pros | Measure Square https://measuresquare.com/category/best-practices/ 32 32 Positioning the Pros of Successful Flooring CRM Adoption https://measuresquare.com/flooring-crm-software-adoption-benefits/ https://measuresquare.com/flooring-crm-software-adoption-benefits/#respond Mon, 30 Dec 2024 18:29:43 +0000 https://measuresquare.com/?p=1718 Implementing a CRM system can be a game changer for flooring businesses. We studied several successful flooring CRM software adoption cases covering commercial flooring contractors and retail operations. In this article, we share key insights and practical benefits gathered from these implementations, highlighting best practices from industry leaders.

1. Streamlining the Sales Process

One major outcome of flooring CRM software adoption is the efficiency boost in the sales pipeline. This results in: 

  • 30% faster bid submissions. Automating the transfer of measure and takeoff data into the CRM helps cut redundant data input.
  • Enhanced proposals. Customizable bid templates now include layouts, renderings, 3D diagrams and detailed descriptions.
  • Seamless integration with MeasureSquare. Sales and estimating processes are now fully aligned.

2. Improved Project Management & Accountability

A well-structured flooring CRM software helps teams stay aligned by providing real-time project tracking at every stage. The primary benefits are:

  • Centralized data. All project information—from lead generation to closeout—is accessible to team members at any time.
  • Clear workflows. The CRM mimics the company’s operations, making it easy to follow the status of projects and identify responsible parties.
  • Improved accountability. Real-time insights increase team transparency and reduce miscommunication.

3. Faster Employee Onboarding and Best Practices Adoption

One of the hidden benefits of flooring CRM software is its ability to get new employees up to speed quickly. This grants users: 

  • An intuitive interface. New team members can begin interacting with the system almost immediately.
  • Role-based permissions. Access to sensitive data is controlled based on user roles. 

4. Seamless ERP Integration

Efficient integration between flooring CRM and ERP systems simplifies data management and improves productivity. The main benefits include:

  • Smooth data transfer.
  • Collaboration with ERP providers. 
  • Eliminating common issues.

Many flooring businesses encounter similar challenges, which flooring CRM solutions help address:

  • Miscommunication of job expectations between teams and customers.
  • Disorganized paperwork.
  • Overlooked installation details and missed schedules.
  • Delayed or forgotten quote follow-ups.
  • Poor customer service.
  • Lost revenue.
  • Unclear insights into which channels are driving leads.

Implementing a flooring CRM solution tailored for your business can increase efficiency, improve team alignment and boost sales performance. By streamlining operations, companies are setting new standards for customer service and project management.

If you’re ready to optimize your operations and unlock new growth opportunities, you’re ready to scale your business with a flooring CRM software.

Learn more about MeasureSquare CRM, the flooring-specific CRM, click here.

Schedule a free demo: click here.

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Customer Success Is Our Middle Name https://measuresquare.com/customer-success-is-our-middle-name/ https://measuresquare.com/customer-success-is-our-middle-name/#respond Fri, 18 Aug 2023 08:36:00 +0000 https://measuresquare.com/?p=132 Here is a Measure Square secret, one of our smallest departments is our sales department. You won’t hear that from many SaaS companies. Two of our biggest departments are our development team and our customer success team. We would not be where we are without our dedicated training and support staff who are focused on our customers’ success.

We have made it a focus to support and educate in all things Measure Square.

Let’s look at some interesting stats on where our efforts go for customer success. Our amazing support team collected this information.

  • We have over 20,000 hours of videos watched on our YouTube channel. That is over 2 years!
  • We have created over 560 videos that are heavily focused on teaching our users the software and how to make it benefit their business.
  • We have solved and closed over 1400 support tickets in the last 2 years. 
  • We have spent over 700 hours on the phone with our amazing customers in the last year alone.

At Measure Square, we understand our customer’s needs and preferences and align them with our business goals. 


We
 create long-lasting relationships by providing value before and after the sale. 

We partner with our customers to work together and achieve success. Engagement and communication are critical for building and maintaining our strong customer relationships.

We tailor communication to the customer’s preferences and methodology. We take into his consideration how customers prefer to be reached (via email, phone, chat, etc.) and make sure to take detailed notes on the customer needs. 

We don’t wait for the customer to reach out. With follow-up, we keep their information secure and up to date. We do this in the form of regular product emails and helpful resources, and, of course, our monthly newsletter.

We guarantee we meet the standard through follow-up. A customer’s satisfaction is a top priority, so we collect feedback and ask for any areas of improvement.

Great customer support is the foundation of our customer success. Our customers see our commitment to success time and time again through our testimonials and user knowledge base. 

Now we are opening the doors to our Measure Square User Group so that most customers can share experiences, perspectives, and opinions regarding our software and more. Our user group will have exclusive webinars, product discussions, and more completely based on what the current user wants to learn more about. 

Click the link and join the conversation today!

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How To Streamline Your Stone Takeoff Estimating To Win More Multi-Unit Contract Bids https://measuresquare.com/stone_estimating_and_takeoff_software/ https://measuresquare.com/stone_estimating_and_takeoff_software/#respond Wed, 31 Aug 2022 03:27:00 +0000 https://measuresquare.com/?p=497 The takeoff estimating process can be very time-consuming, and error-prone, so it can become a bottleneck in growing your business.

You often bid on commercial projects with multiple units if you are in stone/countertop, tile, and flooring contracting trades. Preparing accurate quotes to beat timelines can be a daunting process as there are too many variables and steps to get it right. 

Challenges Of Stone Takeoff Estimating Process

Your PMs and estimators normally go through a 3-step takeoff estimating process: (1) takeoff product/area from plans, (2) count slab/product usages, (3) create a quote based on required breakdown by the clients. The devil is in the details of each step, here are a few challenges that your PMs/estimators likely encounter in every bid.

  1. Product/area takeoff for larger projects is hard to track.
  2. Counting slab usages and layouts manually take days and hours.
  3. Creating quotes based on different breakdown types is very time-consuming and error-prone.

General Takeoff Estimating Software Is NOT SUFFICIENT For The Stone/Tile Trade

General takeoff estimating software for construction trades has existed for years, systems like AutoCAD, PlanSwift, BlueBeam have been deployed for product/area takeoffs for stone/countertop and tile projects by the trade contractors, distributors, and fabricators to streamline the estimating process. 

However, available takeoff software does not track the inherent unique stone product structure (such as countertop/splash/lam and edge finishes), making it hard to group them for the subsequent step quote breakdowns. General takeoff software does not provide any tools for slab optimization, leaving a gap for PMs/estimators to count manually and leave money on the table.

Excel Spreadsheets CANNOT Handle Price Quote Breakdowns Efficiently

Most PMs/estimators use Excel spreadsheets to track and calculate the project costs; it takes hours of time to create another each variation of a price breakdown that a customer may require. Here is an example.

Trade-Specific One-Stop Takeoff Estimating Software Is The Game Changer That Is 10x More Productive

The inception of the MeasureSquare Stone/Tile solution has changed the game of takeoff estimating for stone trades. Here is why:

  1. Product/area takeoff is based on actual product assembly structure, for example, a countertop with splashes, lams and edge finishes details, so no guesswork along the project cycles. 
  2. Counting slab usages and layout is integrated, and it is auto calculated based on the takeoff step, to save material usages with optimization ahead of time.
  3. Creating quotes instantly based on different breakdown types, such as material types, specs, phases, floors, unit, etc., so sales reps can respond to client price requests fast to win the bids.

MeasureSquare is the official software partner of NTCA and NSI, and its stone takeoff solution has been adopted by leading stone contractors, distributions, manufacturers including DalTile, Kemna Tile, Spectrum Quartz, Hirsch Glass.

A Real Multi-Unit Project Example:

200 Unit Hyatt Regency Tower Project

200 unit Hyatt Regency Tower project, it takes about 10 hours to complete with MeasureSquare Stone, whereas it will take 3-5 days using a general software or by hand approach. 

Here are the key results (outcomes/screenshots/PDFs):

  1. Product/area usages with product assembly structures
  2. Automated slab counts and optimizations 
  3. Pricing quotes with various breakdowns

Is there a fit between MeasureSquare Stone Solution and your business?

Learn if MeasureSquare Stone is the solution you need to win more bids. Contact  
Kathy Aumont, by phone at 626-683-9188 ext. 002 or email kathy@measuresquare.com and visit www.measuresquare.com to learn more about the Stone Takeoff Estimating Software.

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The Dos And Don’ts Of Estimating The Cost Of Interior Flooring As A Contractor https://measuresquare.com/the-dos-and-donts-of-estimating-the-cost-of-interior-flooring-as-a-contractor/ https://measuresquare.com/the-dos-and-donts-of-estimating-the-cost-of-interior-flooring-as-a-contractor/#respond Mon, 20 Jun 2022 08:49:00 +0000 https://measuresquare.com/?p=657 Did you know that almost half of all construction companies process their work jobs and estimates manually?

Flooring is a big investment, and it’s important to get it right. Whether you’re hired to remodel a home or build a new one, there are a lot of factors to consider when estimating the cost of interior flooring. In this blog post, we’ll discuss the do’s and don’ts of estimating flooring costs. So if you are a contractor, read on for information that will help you save time and money!

Do Your Research as the Contractor

As the contractor, it is important that you do your research when estimating the cost of interior flooring. There are many factors to consider, and you need to be sure that you are aware of all of them before giving your estimate.

The first thing you should do is find out what the square footage of the space is. This will help you determine the amount of material you will need and the labor costs for installation. You should also research the different types of flooring available and decide which one is best for the project. Consider the durability, maintenance, and appearance of each type of flooring before deciding.

Don’t Make Assumptions About the Cost of Materials

The cost of materials will vary depending on the type of flooring you choose. For example, hardwood floors are typically more expensive than laminate or vinyl. However, as the contractor, you shouldn’t make assumptions about the cost of materials. Instead, you should get pricing from multiple suppliers and compare costs. This will help you ensure that you get the best possible price on flooring materials and give your clients an accurate estimate.

Do Consider the Location of the Flooring

The flooring location is another important factor to consider when estimating costs. If the flooring is going in a high-traffic area, it will need to be more durable and easy to maintain. On the other hand, if the flooring is going in a less-used area, you may be able to get away with a less expensive option.

Don’t Make False Promises to Your Client

Once you’ve created your estimate, it’s important, to be honest with your client about the project’s cost.
Don’t make false promises or try to lowball your estimate to win the job. This will only lead to problems down the road. Instead, be upfront with your clients and let them know what they can expect to pay for the project.

Do Be Professional and Detailed in Your Estimate

When you’re creating your estimate, be sure to include all the necessary information. This includes a breakdown of the materials, labor, and other costs involved in the project. You should also include a timeline for the project so that your client knows what to expect. By being professional and detailed in your estimate, you’ll give your clients the information they need to make an informed decision about their project.

Don’t Make It Harder Than It Has to Be

While there are many tools to help you as a contractor, there are some top tools to streamline your process. At Measure Square, we provide the top software to help you quickly and easily create estimates for interior flooring projects. Whether the flooring is stone, tile, hardwood, or other interior finishing, an accurate estimate is key to a successful project. With Measure Square, interior flooring estimates are simple and straightforward – giving you the confidence you need to succeed. Schedule a free demo today and see how Measure Square can help you take your business to the next level.

Benefits of Construction Software

There are many benefits of using construction software, but here are a few that are especially beneficial for interior flooring projects:

  • Quickly and easily create estimates
  • Add materials, labor, and other costs
  • Save time by reusing estimates for similar projects
  • Share your estimates with clients and other contractors

If you’re not using construction software, you’re missing out on a valuable tool that can help you save time and money.

Do Stand Out from Your Competition

In the interior flooring business, it’s important to stand out from your competition. One way to do this is by providing accurate and detailed estimates. By using takeoff software, you can be confident that your estimates will be accurate and professional. This will set you apart from other contractors who are still using pen and paper or Excel to create their estimates.

Don’t Rush Your Estimates

While it’s important to be efficient in your estimating process, you shouldn’t rush through your estimates. Take the time to double-check your work and make sure that all the necessary information is included. If you rush your estimates, you’re more likely to make mistakes that could cost you money and time down the road.

Do Maintain Distributor Relationships

It’s important to maintain good relationships with your distributors. They can provide you with valuable information about the products they sell and help you get the best prices on materials. In turn, this can help you keep your costs down and pass those savings on to your clients.

Don’t Forget About Overhead Costs

When estimating the cost of a project, it’s important to remember to include overhead costs. Overhead costs are those that are not directly related to the project but are still necessary to complete the job. Some examples of overhead costs include rent, utilities, insurance, and marketing. By including these costs in your estimate, you’ll be able to give your clients a more accurate picture of the true cost of the project.

Do Use Measure Square for Your Interior Flooring Estimates

There are many things to consider when estimating the cost of interior flooring projects. By following these dos and don’ts, you’ll be on your way to success.

Interested in trying out our top-of-the-line software? Schedule a demo or try our risk-free trial today!

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How Can M2 Be Set Up For Takeoff Estimating For Trades Other Than Flooring? https://measuresquare.com/takeoff-estimating-for-other-trades/ https://measuresquare.com/takeoff-estimating-for-other-trades/#respond Tue, 24 May 2022 08:45:00 +0000 https://measuresquare.com/?p=650 MeasureSquare is currently marketed as a takeoff software for the flooring trade. Flooring takeoffs are our bread and butter. After using M2 for a while, however, the user starts to understand that this program can be used to measure anything. Whether you have a 100-page set of architectural plans, or a few dimensions/measurements written down in a notebook, M2 puts a suite of measurement capabilities at your fingertips.

Plumbing, HVAC, Electrical, insulation, drywall, and painting are just a few common examples of takeoffs that are feasibly completed within M2. In the article below, you will find guidance on how to begin doing takeoffs in trades other than flooring. These off-trade takeoffs really come down to being able to create your materials out of the item types available in M2. Learning the in’s and out’s of these item types is the key.

When we create a product in M2, the first thing we do is choose what type of item it is. M2 has all measurement types pre-programmed into their system.

At first glance, this list seems to cater only to flooring. The “Vinyl” item type can only be used for sheet vinyl, right? Wrong. Each of these item types holds different properties that enable us to measure the given product correctly. Learning the differences between these types gives us a foundation for understanding how to complete takeoffs in other trades.

M2 has some videos that help with this. I recommend making an account on udemy.com and checking out the “MeasureSquare 8: Measure Estimating for Commercial Flooring” course. Section 4 of the course gives a simple introduction to these item types.

The main types of items in M2 are:

#1. Sheet Goods (Carpet, Vinyl, Wall Paper)

These sheet item types are incredibly useful to us when looking at other trades, because we can use them to create other sheet-based items. Drywall is a prime example. Making a sheet item that’s 8′ Wide by 4′ Long gives us a takeoff for sheetrock.

Not only does this enable us to measure the amount of drywall needed, it visually applies the drywall sheets to our shop drawings and 3d models:

Any sheet item can be created this way. The only limitation I have found is that 2′ x 4′ seems to be the smallest size.

The sheet good system and tile system each have their own method of measuring their seams. For sheet goods, a linear addon can easily be applied to the seam length in order to account for these seams. In the case of drywall: if desired we could estimate the amount of tape and compound needed based on our seam measurement.

You could use this same concept to do takeoffs for rolled insulation, sheet-based wall coverings, cement board, and much more.

#2. Tile (Tile, Carpet Tile, Vinyl Tile)

Tile products are a bit more straight-forward. The only real application for a Tile product is one that is sold in uniform pieces. The one feature of tiling that does stand out is the ability to use different shapes. Ceiling tile would be an obvious application here: triangular or hexagonal ceiling tiles can be created with ease. You even have the option to “Freedraw” your tile to whatever shape you need.

Another reason that tiles are useful is that you can create your own patterns from scratch. This could be useful in measuring custom wall and ceiling designs, stone fireplaces or chimneys, etc.

One thing to be careful with when using tile products is the grout width. If you are using a tiled product that doesn’t need grout, make sure to set your grout width to 0, or your quantities will be off.

Similar to sheet goods, tile can be used to measure the seams between each tile. Simply create a linear addon, then apply that item to the tile as if it were a grout product. This will give you the linear measurement of the grout lines, AKA the seam length.

#3. Planks (Hardwood, Laminate)

Planks are very similar to tile with a couple of key differences. First: planks do not use grout. Second: planks are always rectangular. Lastly, and this is a semi-important one: planks have the ability to form a ‘random’ pattern. Unlike tiled products, one of the pattern options available for planks is truly “Random.” You can come close with tile, but it takes a lot of work and you will almost always see some repetition. For whatever reason, planks are the way to go if you are looking for a random design. Useful applications here would be slotted walls, or custom wood finishes.

#4. Membranes (Adhesive, Underlayment)

Membranes have many uses, but for the most part you will only want to use these when you are dealing with a liquid. You can apply a waste percentage, as well as a spread rate, but nothing else. For this reason, membranes are impractical to use for rolled/sheet goods in most cases. They could be used when estimating waterproofing layers or different types of cement.

#5. Grout

Grout is an item type that you should probably steer clear of unless you are actually using a specific ‘grout’ type product, or if you are trying to measure the seams of a tile product as mentioned above. The way M2 calculates grout is absurdly accurate, but its also a bit tricky.

Some users set the grout width to 0″ and ignore this feature for simplicity’s sake.

#6. Labor

Labor is an important one. Obviously we could use this to measure the install costs of any of our products. Because of this, Labor is the only item type that can measure area Linear, and Count products.

There are times when you can choose to build in an item in a number of different ways. For example: say you usually charge rough-in plumbing labor by the linear feet of pipe to be installed. On some jobs, it could be more practical to charge by the number of plumbing fixtures installed. These two methods would need to be built-in to M2 in completely different ways.

This is just one example, but considering the way you are charging your labor will determine the way you build your products.

#7. Linear

Linear items are possibly the most useful when doing takeoffs in other trades. Linear items can be used to measure pipes, conduit, wire, molding, trim, and tons more. It’s a simple as drawing a line.

When using linear takeoffs to measure lines on a single floor, you don’t even need to trace out the room. Simply draw a segment right on your plan, and attach your linear item to it. You can complete a full floor in a matter of minutes using this method.

The only setback here lies with linear items which travel vertically, such as pipes running from floor to ceiling within a wall. To include these lines in your takeoff, you will need to utilize the walls, which would require drawing out the room as if you were measuring the floors.

#8. Count

Lastly, we have count items. These will be necessary for virtually every trade. Examples of count items range from small things such as pipe fittings, power outlets, and thermostats, to large accessories such as toilets, AC units, or light fixtures. MeasureSquare has recently implemented the “Stamp” feature, which allows the user to display a specific marking on their takeoff.

The standard count takeoff is effective, but when you have multiple count items it tends to become a bit confusing (you can end up with a sea if multicolored dots). The “Stamp” enables us to display unique pictures anywhere on the takeoff. If used wisely, this can make a complicated count takeoff much easier to read and, for those of us submitting these takeoffs as bids, improve the presentation of your entire bid package.

#9. Custom

It’s worth noting that we can create our own item types within M2. By clicking the gear symbol on the ‘New Product’ screen, you can manage your list of item types.

When creating a new item type, you will be prompted to select a “Base Type” from which the new item will adapt it’s characteristics.

Essentially, the new item type will differ from it’s base type in name only. However, creating a “Drywall” item type with a base type of “Vinyl” may simplify things for your fellow estimators who are not as familiar with MeasureSquare.

Once you master these item types, almost any measurements become possible within M2. Of course there are other pieces to this puzzle, but once you can create an item to accurately match the materials you need for a job, the rest comes naturally. Hopefully this article gave you some idea on how to create most of the items needed for your given trade.

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Simplify The Sales Process With Measure Square https://measuresquare.com/simplify-the-sales-process-with-measure-square/ https://measuresquare.com/simplify-the-sales-process-with-measure-square/#respond Tue, 03 May 2022 08:43:00 +0000 https://measuresquare.com/?p=647 Empowering interior finish companies of all sizes to provide their best work is precisely what Measure Square is all about. Measure Square software is so sophisticated that it can even assist with streamlining a sales process through automation. 

Companies nationwide are constantly faced with challenges in the industry, and sometimes those problems can manifest in your sales procedures. Taking a look at the unique abilities that Measure Square software offers can make a process so much simpler for your business. 

Answer this question. 

How long is your sales process? Does it take hours? Day? Weeks? 

Then ask, how is that prolonging your business? In what area of your business could you make that process easier for you and the customer?

If your business goals include automating your sales process, look no further than support from Measure Square. By automating this process, you have the potential to increase the capacity to close deals.

How To Build A Sales Process With Measure Square

All successful ventures start with the creation of the project and end with a solid sales proposal. We suggest integrating a portion of your sales cycle process to shorten the window. 

An example of this is below. This flow includes; 

  • Spec-Intel, Integrated Product Management Software
  • MeasureSquare 8 Commercial Estimating
  • Salesforce CD/Data Structure, Construction Finance

REMINDER! MeasureSquare Software integrates with many popular accounting and B2B inventory systems currently used. Check out more on https://measuresquare.com.

Integration reduces the time it takes to produce a sales proposal by automating the MeasureSquare to a CRM or Quoting package software like Structure.

How To Build A Sales Process With Measure Square

  • Spec-Intel creates the product databases that users import into MeasureSquare.
  • MeasureSquare creates the project and uploads the estimates into Measure Square Cloud.
  • MeasureSquare data is sent to your CRM software or a quoting software like Structure, which adds pricing information for each product. 
  • Finally, you can use the final breakdown in your sales proposals, reducing errors and improving customer experience.

With less time needed to create sales proposals, you can increase the close rate on estimation projects and improve your bottom line. 

Customized To Fit Your Business’s Needs

The real bottom line is: adding MeasureSquare to your CRM software or quoting software integration is just one way we can help increase the effectiveness of your estimations. 

Contact us today to demo how we can help your business grow.

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Introducing Sheetcut Optimizer https://measuresquare.com/introducing-sheetcut-optimizer/ https://measuresquare.com/introducing-sheetcut-optimizer/#respond Wed, 31 Mar 2021 08:29:00 +0000 https://measuresquare.com/?p=627 SheetCut Optimizer nests and optimizes cut lists on predefined sheet goods such as stone slabs, wood panels, MDF, particle and plastic boards, and glass panels. SheetCut Optimizer is very easy to use, but still is a powerful tool for sales reps, project managers, estimators, fabricators, contractors and installers, and even DIY property owners. The app enables users to easily get optimized product usage, so one can quote efficiently with accurate costs in mind, and also plan the production with minimized waste.

When you have your optimized quantities, you may choose to export it into a PDF report, or export into a CAD file format for creating shop tickets etc., where flexible in-app subscription options are available. The SheetCut Optimizer app is part of the MeasureSquare Stone Solution Suite. For more robust solutions, such as stone project takeoff, project management CRM system, please visit measuresquare.com/stone for more information.

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Get Ready For The Big Game https://measuresquare.com/get-ready-for-the-big-game-with-measure-square/ https://measuresquare.com/get-ready-for-the-big-game-with-measure-square/#respond Thu, 04 Feb 2021 08:32:00 +0000 https://measuresquare.com/?p=630 OK, this is not the Super Bowl! But at Measure Square, we have some cool updates. Here’s a look:

Great Videos you don’t want to miss – Wish you had great flooring or a bathroom for The Big Game? You can get ready fast with Measure Square’s flooring estimating tools! Learn how to design and estimate your flooring or bathroom step-by-step using MeasureSquare 8. You can check it out on YouTube Channel.

For example, you will see how to do a job from A to Z or how to do a wall niche, floating bench, tile patterns and more. If you don’t find the topic you are looking for, contact us online or call our support team at 626-683-9188.

Note: Make sure to subscribe to the Measure Square YouTube Channel and watch NOW.

Our latest product update – The MeasureSquare Mobile Dashboard will help flooring pros (commercial, multi-family, or retails) measure, estimate, and win more jobs on the fly. That is, this new feature will provide snapshot of your jobs, including contact info, forms, photos and more.

This update will also include the ability to draw elevations on walls, line segments and setting the pattern position on walls. 

Additionally, we recently added support for more measuring devices from Moasure and Dewalt. This is great news for those who measure for retail, multifamily, and commercial jobs. And now with Moasure, you can measure outside areas with ease! This includes sport tracks, playgrounds, landscaping and more. 

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Transform The Consumer Experience: Floorforce + Measuresquare https://measuresquare.com/transform-the-consumer-experience-floorforce-measuresquare/ https://measuresquare.com/transform-the-consumer-experience-floorforce-measuresquare/#respond Wed, 18 Nov 2020 08:35:00 +0000 https://measuresquare.com/?p=633 Flooring dealers across the country are faced with a challenge: sticking out in a sea of similarity. 

Why? There are over 4,000 big-box stores and roughly 10,000 independent flooring dealers in the United States. 

That means for every two-odd independent flooring retailers, there’s a big-box store with a hundred-million-dollar advertising budget right around the corner. That’s a lot of competition!

So how can these independent retailers stand out? It’s simple: they can offer an excellent consumer experience.

My name is Todd, and I’m CEO of Broadlume—parent company of FloorForceCreating Your Space and the consumer-facing FlooringStores. But I started my career on the AdWords team at Google, helping local businesses succeed. 

And I’m here to tell you that, unfortunately, what I learned at Google hasn’t changed much at all: higher advertising budgets mean more leads. And more leads mean more sales.

But that isn’t the whole story.

More leads does not mean more sales, unless you can offer the consumer an amazing experience that they could never get at the big-box stores. That’s why Measure Square and FloorForce are so focused on helping independent flooring dealers improve the consumer experience.

Fact: improving customer experience has been proven to:

  • Improve customer retention
  • Improve customer satisfaction
  • Improve cross-selling and up-selling

So what goes into a great consumer experience? Consider the average consumer sales funnel for new flooring:

Step 1

Most often, customers begin their buying journey by researching general terms like “best engineered wood flooring”, “most durable wood flooring”, “disadvantages of cork flooring”, or even brand-specific terms like “RevWood”.

Step 2

Once the consumer understands their general flooring options, they search for flooring stores near them. 

This is where Google My Business, your digital storefront, comes into play. FloorForce manages and optimizes Google My Business profiles for exactly this reason. It’s a chance to provide a unique, personal, and helpful experience for the consumer.

Step 3

If the consumer likes what they see, they will visit that flooring store’s website. Again, this is where consumer experience is so important. 

If that customer finds a beautiful product catalog, an easy-to-use interface, and an easy-to-use measuring tool—as they will on a FloorForce 8 website—they will be much more likely to visit that store. 

Compare that experience to the average big-box store’s website. These sites are impersonal; they’re difficult to navigate; they even make it hard to find store hours for specific locations!  

Step 4

Finally, nurtured by a great online experience, the consumer visits their local flooring store. This is the make-or-break moment. Luckily, Measure Square makes it easy for flooring stores to provide a great in-home experience with its suite of AR and measuring tools and to close the deal! With MeasureSquare, retailers can take these qualified customers, give them an estimate on the spot, and convert them into sales faster.

Because of this seamless process, the store makes the sale at a higher rate, and it’s all thanks to an excellent consumer experience.


Simply put, a great consumer experience starts with a great online presence and ends with you measuring and quoting the consumer. No matter if you’re a commercialmulti-family, or retail dealer, a great consumer experience can make all the difference.

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A Trainer’s Perspective From The Field: Key Factors To Successful Software Deployment https://measuresquare.com/a-trainers-perspective-from-the-field-key-factors-to-successful-software-deployment/ https://measuresquare.com/a-trainers-perspective-from-the-field-key-factors-to-successful-software-deployment/#respond Sat, 18 Aug 2018 07:39:00 +0000 https://measuresquare.com/?p=581 In an era where technology and software are becoming more and more prevalent, deploying software solution is a challenging process. On-site training is still the most effective approach to deployment, especially for large multi-location operations with a large number of users with different software background.

Deployment planning and preparation is key

Building a strong connection starts from the first phone call or email and lasts long after the basics have been mastered. With our training workshops brought to your door, Measure Square finds a way to not only convey the technical information that your team needs to digest to get up to speed with modern estimating technology, but also works hard to build a strong relationship forged through hard work and a real understanding of how your estimating teams actually function.

Our team is dedicated to providing the most thorough training for you. This requires effort on the part of both the company and our support staff, as both prepare for training and deployment. On our side of things, we are busy coordinating the class schedule, preparing all the training documents, making sure the latest video tutorials are posted and available, and all estimators are licensed and have access to the software prior to the training.

Intensive real world exercises in class are vital

Whether your estimators are industry veterans coming to technology with real world mastery, or a young tech savvy new hire who needs to learn the lay of the land, our instructors work hard to make sure that your team is up to speed and ready to bring their new skills back to the office. It is our goal, through on-site trainings, to make sure you and your team can not only receive in-depth, hands-on knowledge about the program, but also to put a friendly and knowledgeable face in front of you, so that you can always feel comfortable reaching out to us whenever you require additional assistance.

During class, trainers worked tirelessly to demonstrate the key functions of the software, and trainees focused in on practicing the workflow while asking thoughtful and challenging questions. The trainers used sample projects provided by the company, so estimators could see the program put to use in a way that would meet their unique needs in the field. The questions were tailored specifically to their everyday experiences with measuring and estimation, and they were given detailed practice assignments and homework to reinforce the concepts taught in class.

Follow-up support is necessary

One of the most critical aspects of the learning process is building and maintaining a supportive environment. While the initial trainings with our most recent roll out and training process for a larger company were a smashing success, we understood that the users would need some time with the product–a chance to implement it on the job, so they could evaluate and determine any additional issues or questions they needed help with. Therefore, we planned for a round of refresher webinars to answer those lingering questions and reaffirm the team driven approach to rolling out a new estimating solution. This required remaining in touch with management and the estimators to see how they were getting along with the product.

Management support and vision alignment with all efforts is a must.

The last and equally important part of this deployment process is management support on both sides. This is crucial to ensure that a clear vision is established between us and the customer, as well as within the higher level management and the estimators of the company utilizing our product. One of the best ways to ensure that that estimators are onboard with the transition to using MeasureSquare is for the higher level management to very vocal and present with the deployment process. Showing up to trainings, remaining in constant contact with our team, coordinating times for the trainers and estimators to socialize outside of class are all excellent ways to cultivate a strong partnership while sending a clear message that this is the direction the company is taking and sticking with.

On our end, Steven shows support for the deployment process within larger companies by remaining in constant contact with upper management throughout this entire process. He schedules calls and plans meetings to discuss how MeasureSquare can help each company fulfill its estimating goals. As he receives the plan of action, he brings it back to the trainers to begin the process of crafting a deployment plan that suits the outlined needs that were dictated. Throughout the process, Steven continues to check in and follow up with our support staff and the company to make sure everything’s running smoothly.

In addition to management being on the same page and clearly communicating the vision to both the trainers and estimators, it is important to have a support staff that is constantly ready to assist when problems arise within the program, so that continued use of our product is still easy for our customers. Here at Measure Square, we emphasize the importance of providing excellent customer service. We have built our brand upon this ideal. We are committed to approaching each issue our customers encounter individually, with high-level focus so we can resolve them quickly and correctly. As well, we take the feedback from our customers through support calls and use it to improve on our product to better fit their needs.

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